Tony Milford, SaaS Founder, Managing Director & Strategic Consultant

Tony Milford began his career in the workplace technology sector in the mid-1990s, starting out in sales-aid leasing before helping a former client develop one of the UK’s earliest managed print services programs. In 2000, he founded software sales consultancy Keava Greenhill, selling the business to Vantage in 2003 and later becoming Vantage’s majority owner and CEO in 2010.

Following the sale of Vantage to private equity–backed software group Asolvi in 2019, Tony spent five years in senior board-facing roles including UK Sales Director (Office Print), Head of Business Development, Chief Sales & Marketing Officer and Divisional Managing Director of Vantage Online. He left Asolvi in 2024 to pursue new strategic and advisory work across the workplace technology sector.

Tony now works with PrintReleaf as a strategic consultant, representing the company to the UK and European dealer channel and working closely with partners and prospective partners as part of PrintReleaf’s next phase of growth in the region. His involvement builds on nearly three decades of experience working alongside MPS providers, distributors and technology vendors throughout the sector.