This category is open to all marketing teams, whatever their size. The award will go to the marketing team that has done exceptional work across the last 12 months preceding the closing date, and whose efforts have been instrumental to the success of their and/or their customers’ organisations.

The judging panel will be looking for evidence-backed entries detailing successful marketing campaigns, innovative thinking and best-in-class execution.

Entrants should provide:

250 word (maximum): Overview of the team, no of people, management structure, and core focus, and why you believe you should win this award.

650 word (maximum): Entry based around the following criteria:

• Performance. Why was your team’s work exemplary this year? Describe how a focus on performance and team development has delivered tangible results across one or more campaigns or initiatives.
• Measurable results. Demonstrate how your team’s collaborative and strategic approach to marketing has helped transform the performance of your and/or your customers’ businesses.
• Channel marketing. Include at least one example of how you have leveraged the channel trade press to promote your solutions and services to the channel.
• Innovation. How did your marketing team work this year to build on, or innovate from previous years? Include specific examples of activities or initiatives and results.
• Excellence. Provide evidence of meeting or exceeding customers’ or stakeholders’ requirements and expectations (please include up to three testimonials).