This category is open to all OEMs’ in-house marketing teams, whatever their size. The award will go to the marketing team that has done exceptional work across the last 12 months preceding the closing date and whose efforts have been instrumental to the success of their and/or their partners’ organisations. The judging panel will be looking for successful campaigns, innovative thinking, best-in-class partner support and top-notch execution.

Entrants should provide: 150 word (maximum): Overview of the team, no of people, management structure, and core focus.

450 word (maximum): Entry based around the following criteria:

• Performance. Why was your team’s work exemplary this year? Describe how a focus on performance and team development has delivered tangible results across one or more campaigns or initiatives.
• Measurable results. Demonstrate how your team’s collaborative and strategic approach to marketing has helped transform the performance of your business and how it has positively impacted on channel partners.
• Innovation. How did your marketing team work this year to build on, or innovate from previous years? Include specific examples of activities or initiatives.
• Excellence. Provide evidence of meeting or exceeding customer or stakeholder requirements and expectations (you can include a customer/stakeholder testimonial if desired).

150 word (maximum): Summary of why you believe you should win this award.