This award will recognise a company that has through innovation, had a positive impact on their organisation, their partners’ or end customers’ business, or even the industry at large. It could be a disruptive new product, an initiative to highlight a particular issue, or a new service that has improved your clients' experience.

Entrants should provide: 750 word (maximum): Details of the innovation, how it was developed and launched. Judges will be looking for evidence-backed details of how the innovation or innovative approach has created a competitive advantage, resulted in new business, contributed to business growth/overall financial performance, increased market share, delivered additional value-add to partners and/or end customers, and improved your clients' experience.