PRINTIT AWARD FOR MARKETING CAMPAIGN OF THE YEAR
Open to everyone who operates within the print and IT sectors, this award will recognise the best individual marketing campaign to promote a new product or initiative, attract new customers, boost brand awareness or sales figures, in the 12 months preceding the closing date.
Entrants should provide:
Overview (150 word maximum)
Overview of the campaign including topline objectives and rationale.
Entry (450 word (maximum)
Describe the campaign you’re most proud of, detail the challenges you faced, the audience you wanted to reach, the creative you developed, along with the results you achieved.
Your entry should include details of the project, its aims and objectives and how these were implemented into the overall campaign. Why the business decided to carry out the initiative and the marketing channels i.e. advertising, PR, direct mail, digital marketing, events, sponsorship, sales promotion, etc. that were used. Nominations should also provide details of the benefits the initiative delivered, such as increases in sales figures, new business, improved brand awareness etc.
Summary (150 word maximum)
Summary of why you believe you should win this award.